Sestriere Vintage Ski Travel Poster by the artist Arnaldo Musati | Italian Alpine Resort
DESCRIPTION
This vibrant vintage travel poster celebrates Sestriere in Piedmont, one of Italy's most famous alpine resorts, famously developed by Fiat founder Giovanni Agnelli, designed by the artist Arnaldo Musati (signing as Chiarello) circa 1949–1950
The composition features a striking pair of skis positioned before the iconic Sestriere towers, with a bright red automobile symbolizing the growing accessibility of alpine holidays. Festive international flags sweep across the scene, emphasizing Sestriere's status as a cosmopolitan destination welcoming visitors from around the world. Snow-covered peaks in the background complete the image, evoking the beauty and grandeur of the Italian Alps.
The poster reflects the modernist spirit that characterized European tourism advertising during the twentieth century. Strong typography, simplified forms, and carefully balanced colors create an image that is both highly graphic and instantly memorable. The combination of skiing, architecture, and automotive travel presents Sestriere as a symbol of progress, leisure, and international winter culture.
Founded in the 1930s as one of Europe's first purpose-built ski resorts, Sestriere became a landmark destination for winter sports enthusiasts. Today, it remains a key part of the renowned Via Lattea (Milky Way) ski area and continues to attract visitors from around the world. This poster beautifully preserves the glamour and ambition of the resort's formative years.
ARTWORK DETAILS
Destination: Sestriere, Italy
Artist : Arnaldo Musati (signing as Chiarello)
Style: Vintage travel poster / Italian modernist design
Theme: Alpine tourism, skiing, winter sports, international travel
Features: Skis, Sestriere towers, classic automobile, international flags, mountain landscape, bold typography
Color Palette: Alpine green, bright red, golden yellow, sky blue, cream, dark brown
Circa 1949–1950
Perfect for
- Ski chalet interiors
- Mountain lodges and resorts
- Winter sports enthusiasts
- Vintage travel poster collections
- Swiss design collections
- Home offices and studies
- Alpine-inspired décor
- Sports memorabilia displays
- Contemporary mountain homes
- Collector galleries
PRINT QUALITY
Our museum-quality reproduction is printed on thick matte paper (200 gsm / 80 lb) to enhance depth, texture, and color richness.
Each print is carefully color-corrected to stay faithful to the original vintage artwork.
AVAILABLE SIZES
Multiple sizes available to perfectly fit your space.
Need a custom size? Contact us anytime.
FRAMING
We offer a framing service so your poster arrives ready to hang in a solid pine wood frame — elegant, timeless, and made to beautifully showcase vintage artwork.
Each frame includes a hanging kit for easy wall mounting, while shatterproof plexiglass keeps your poster protected, lightweight, and safe.
Available in 4 frame styles: Natural Wood, Dark Wood, White, and Black.
SHIPPING & PACKAGING
- Ships within 3–7 days
- Secure packaging to ensure safe delivery
- Express shipping available on request
- Free shipping on orders over $69 (code: MYGIFT)
RETURNS
Not satisfied? Contact us within 7 days — we’ll make it right with a replacement or refund.
